Cosmas Maduka, founder of Coscharis Group, criticized the slang ‘money na water’ in a viral video, arguing it promotes reckless spending and lacks humility among true wealth holders.
He cited fellow tycoons Tony Elumelu and Femi Otedola, who avoid such displays, and warned that the trend poisons young minds in Nigeria’s challenging economy.
The video has garnered over 72,000 engagements on X, drawing praise for his wisdom and pushback from those defending visibility in entertainment and social media.
No wealthy man talks about “Money na water”.
– Chief Cosmos Maduka (Coscharis). pic.twitter.com/TZi0q5jxbE
— Pharaoh👳🏾♂️👑 (@MrMekzy_) October 13, 2025
Young people are already insulting him but this is how you speak when you make money legitimately. People that make money off their sweats know that money no be water, money hard. https://t.co/ozftaUNuwr
— KlintonCod (@klintoncod) October 13, 2025
Dr Cosmos Maduka said something so profound here…
When you make real wealth legally, it will humble you & keep you shut; you don’t start shouting money na water everywhere.
Guess what? Nigerians are attacking himpic.twitter.com/vNCQCBQPrN
— DON “Tobechukwu” Ade 👑 (@Row_Haastrup) October 13, 2025